Which of the following is not typically part of evaluating a health promotion program?

• A. Entertainment value of the program.
• B. Process metrics
• C. Outcome metrics
• D. Participant feedback

Answer: (A)

Evaluating a health promotion program focuses on how well it was implemented and what impact it had. Process metrics assess how the program was delivered—fidelity to the plan, reach to the target audience, the amount of content or activities delivered (dose), and the overall quality of delivery. Outcome metrics look at whether the intended health-related changes occurred, such as increased knowledge, changes in behaviors, or improvements in health indicators. Participant feedback provides insight into user experience, satisfaction, barriers, and suggestions for improvement. Entertainment value isn’t typically part of evaluation because it doesn’t measure whether the program achieved its health goals or was implemented effectively. It might influence engagement, but the evaluation centers on delivery, outcomes, and participant experience.